Released on: February 19, 2008, 3:00 am

Press Release Author: Shally

Industry: Telecommunications

Press Release Summary: One ongoing hurdle to mobile internet usage has been the
presence of confusing data service plans for consumers, resulting in cautious use,
due to consumer fear of accumulating large service charges.

Press Release Body: iPhone - an Internet-enabled multimedia mobile phone that offer
services like Internet services including e-mail, web browsing, and local Wi-Fi
connectivity- appears to have already had a large effects on the mobile phone
industry, with many showing off iPhone clones.

It is noted that in one conference entitled \"It\'s the User Experience, Stupid\", a
blue-ribbon panel of human behavior and technology experts agreed that the iPhone
represents a model for mobile operators to follow. They agreed that the existing
user interfaces on mobile phones were poor compared to the iPhone and suggested that
the iPhone\'s simply structured internet plans may also serve to encourage mobile
internet usage.

One ongoing hurdle to mobile internet usage has been the presence of confusing data
service plans for consumers, resulting in cautious use, due to consumer fear of
accumulating large service charges.

In fact, it comes in sight that internet has been used many time more by iPhone
owners than their non-iPhone counterparts. There are 50 times more searches
originating from the iPhone than any other mobile handset, Google revealed. The
discrepancy was so great that Google initially thought it was a mistake. The same
finding has also been reported by O2 who found that 60% of U.K. It is reported that
more than 25 MB of data a month has been sent or received by iPhone users.

Even though mobile internet usage remains a growing and potentially profitable
market, but it has not been largely drawn upon with existing mobile phones.


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